When the seller simply expects to receive cash at closing they overlook an important opportunity particularly if they have a significant equity position in the property. That is, they could finance part or all of the sale themselves.

Unconventional private lending is a great way to increase the overall sales closing ratio. When the property owner is willing to “carry back” a note, it is often possible to obtain a higher selling price and reduce the time needed to find a buyer.

When it comes to selling real estate, one of the most difficult and frustrating situations for sellers is when market conditions make it nearly impossible to sell at the desired price point. A high initial listing price might be because the seller simply has an unrealistic idea of how their house stacks up against the competition in the area, or because the owner needs to sell for a set minimum price in order to pay off their loan against the property.

Creative home sellers who offer seller financing to potential buyers can often sell their houses more quickly (and at a higher price) in a slow market.